Friday 10 February 2012

Azerbaijan is planning to build the world’s tallest building


Azerbaijan is planning to build the world’s tallest building – taller than both the Burj Khalifa and the upcoming Kingdom Tower to be built in Jeddah, Saudi Arabia.
Azerbaijan Tower, which is set to break ground in 2015, will  rise more than a kilometer in height, or 3,444 feet, upon its completion in 2018 or 2019,
The Azerbaijan Tower is being built on a series of artificial islands, called the Khazar Islands, constructed in the Caspian Sea off Garadag, southwest of Baku.
The tower is the centerpiece for a massive, $100 billion mixed-use master plan with housing, schools, retail and a Formula 1 racetrack.
Developers plan to break ground on the tower in 2015, with construction is slated to finish by 2019. The entire Khazar Islands are expected to be finished by 2022.
Source

Seattle’s Best Coffee's campaign ‘Create Your Deliciousness’


Seattle’s Best Coffee, a subsidiary of Starbucks, has launched a campaign called ‘Create Your Deliciousness,’ a campaign that invites consumers to customize their morning brews using the brand’s Facebook app.
The Create Your Deliciousness campaign is a year-long campaign that wants people to define what they deem is the best cup of coffee through their own “unique add-ins and toppings” (which are not your run-of-the-mill chocolate sprinkles or milk substitutes). For instance, more than 80 percent of surveyed Americans have stated that they will go to bizarre lengths to customize their drinks with things like candy and even cayenne pepper! So, the online campaign offers participants a variety of unique toppings, ranging from mini-marshmallows to fruit-flavored cereals so that they can create their dream cup of coffee. Participants get a chance to win a 12-oz. bag of Seattle’s Best Coffee and, according to BrandChannel, the results of the campaign will influence future “innovation decisions.”
Source