Hyphen Design was drafted in by Fitch London to help them design and realise mobile customer configurator kits for the new McLaren MP4-12C supercar.
Hyphen have, so far, supplied Mclaren with 50 of the cases, which contain all the paint, material and trim options for Mclaren’s much anticipated new car.
The cases are designed to be taken outside the dealers for visiting customers in their homes, and give the customers a chance to choose paint colour, fabric choices, upholstery stitching colour, wheel colour and brake calliper colour.
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The McLaren dealership — purveyors of the new + coveted MP4-12C supercar – opened its doors at the prestigious One Hyde Park address in London on June, 21. The opening of the new McLaren London location marks the first of the brand’s 35 new global dealers slated to open in 19 countries worldwide.
Following the luxury car brand’s first location in London, additional UK dealers which are scheduled to open include Manchester and Birmingham, followed by more European locations in Belgium, France, Germany, Italy, Spain and Switzerland.
By the end of 2011, all of McLaren’s new, bespoke dealerships will be officially open, including ten locations in North America: Chicago, Dallas, Los Angeles, New York, Miami, Newport Beach (Orange County, California), Philadelphia, San Francisco, Tampa and Toronto.
The highly innovative new MP4-12C will be the first in a range of high-performance carbon-fiber based sports cars from McLaren Automotive. The 12C which boasts super-premium performance is lighter; more powerful + precisely more fuel efficient and more exclusive than its competitors.
All future McLaren sports cars will be built in the new £40m McLaren Production Centre (MPC), which is situated adjacent to the McLaren Technology Centre (MTC) in Woking, England.
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