Tuesday 3 May 2011

The secret of the Handbag Chanel


 Chanel gives an inside look at the making of its famous 2.55 bag. Discover here how the bag was named:
In 1929 Mademoiselle Chanel was the first to introduce an elegant version of the shoulder bag. It did already exist, in the form of a large pouch with a wide strap, but was only used by members of the military on campaign. Women discovered, to their delight, that by using a thin strap they could walk around with their hands free. A new fashion was born. From then on, Mademoiselle Chanel constantly used this idea, until she eventually created the bag commonly known as the “2.55” (which is in fact its date of birth) in February 1955.



Interesting that straps weren’t a part of bags until Coco Chanel came along!
The secrets of the Handbag
Sat 7th / Sun 8th May. 10am – 6pm
Event at CHANEL Beverly Hills
400 North Rodeo 
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