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Tuesday, 26 July 2011
McLaren Mobile Configurator Case
Hyphen Design was drafted in by Fitch London to help them design and realise mobile customer configurator kits for the new McLaren MP4-12C supercar. Hyphen have, so far, supplied Mclaren with 50 of the cases, which contain all the paint, material and trim options for Mclaren’s much anticipated new car.
The cases are designed to be taken outside the dealers for visiting customers in their homes, and give the customers a chance to choose paint colour, fabric choices, upholstery stitching colour, wheel colour and brake calliper colour. Source