Thursday 18 August 2011

Reverso watches by Jaeger-LeCoultre to celebrate 80th anniversary



Jaeger-LeCoultre, recently celebrated eightieth anniversary of its iconic Reverso watches with a prestigious event at Ecole Nationale des Beaux-Arts in Paris. The celebrations continued with the launch of its limited edition watches, including ‘Reverso for Emergency’ special edition charity watches, Atmos 561 by Marc Newson and also the highlight of its Reverso series, with the limited edition diamond studded Grande Reverso Lady Ultra Thin.
Jaeger-LeCoultre will also release special Edition charity watches at Venice Film Festival for a charitable cause. “Reverso for Emergency” features a red heart, the symbol of the Salam Centre, a charity known for patients suffering from cardiac pathologies.
The 80th anniversary collection also reinvents the temperature-driven Atmos clock in collaboration with the Australian designer, Marc Newson with Atmos 561. The Atmos is the only clock movement in the world movement that runs on thin air. A limited series of 888, the Atmos 561 by Marc Newson features a case made out of Baccarat crystal. Baccarat customized its crystal to obtain a sandblasted crystal effect for this unique Atmos piece.

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