Tuesday, 25 October 2011

Maison Cailler customized chocolate box

Chocolate giant Nestlé has created a brand of luxury, bespoke chocolates that cater to consumers’ individual tastes and delivers the customized box within 48 hours.
The new brand will be sold under Maison Cailler and begins with a chocolate tasting where consumers rate their preferred flavors in an online questionnaire.
Within 48 hours, they’ll receive a luxury box-set of chocolate bonbons that have been selected according to their preferences.
After receiving their ‘tasting’ chocolates, customers will choose from samples that contain hints of milk, caramel, nut, fruit, flowers, vanilla and cocoa.
The chocolates are shaped to emulate the Moléson mountain in Switzerland.
Maison Cailler will launch at the beginning of 2012. The service will initially only be available in Switzerland and Liechtenstein.

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