Saturday, 24 December 2011
The ‘Converse: Made By‘ app on Facebook
Converse shoes has just flipped the switch with the ‘Converse: Made By‘ app. Now you, the customer, can design your own pair of shoes and sell them over Facebook. Unlike previous customizeable clothing apps such as Nike’s, this campaign not only gives you full control, but also allows you to let other people buy your design.
So what does this mean? That means that you can design a shoe as off-the-wall as you wish, post it on Facebook and then enable someone halfway across the world to buy it. This app is not yet live, but with Converse being home for over 40,000 fans on Facebook, this seems like a successful endeavor already. There are rumblings that ‘Converse: Made By‘ may even lead to users being able to open up their own online storefront to showcase their work.