Starbucks explained that recently removing the word “coffee” from its logo freed up the company to branch out into new products. One of those products appears to be alcohol as the company looks to expand on this offering to new locations in Atlanta and Southern California. They also plan on boozing-up select Chicago locations by the end of 2012.
Starbucks began selling beer and wine in a handful of Seattle-area Starbucks locations starting in 2010.
“As our customers transition from work to home, many are looking for a warm and inviting place to unwind and connect with the people they care about,” Clarice Turner, Starbucks’ senior vice president of U.S. operations, said in a news release.
Starbucks noted that it does not expect to bring beer and wine sales to all of its 11,000 cafes, but it’s clear that they plan on taking the offering nationwide.
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