“The world’s only precious metal shoelaces” are finely crafted using “ancient, artisan jewelry techniques.”
The man behind the laces is Colin Hart, who named his company after ‘Mr Kennedy’, inventor of the modern-day shoelace.
He explains that shoelaces are boring and hopes that his blinged-out offerings will attract people who enjoy the “practical made special.”
Adding to their exclusivity, only ten pairs of the shoelaces will ever be made.
