The customizable Uppleva home theater system by Ikea

Storied furniture and lifestyle manufacturer IKEA is entering the world of home entertainment with the unveiling of its “UPPLEVA” line of HDTV systems. The new UPPLEVA line completely disrupts the big box store’s HDTV buying process with a high-dose injection of IKEA genius which features hidden cable tracks, integrated wireless components and a customizable cabinet design. Employing a 1080p LED LCD screen with 400Hz response time, IKEA understands that a viewing experience should pack the punch of a theater but have a refined aesthetic that is suitable for a well decorated living room.
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IKEA is now selling houses

Last week at the Portland Home & Garden Show affordable furniture giant Ikea unveiled the “Aktiv,” a prefab home which will set you back $86,000 and arrive by trailer in either one or two pieces.  When the home arrives it will be partially furnished and have the pipes, light fixtures, bedroom, kitchen and bathroom already installed – you get to pick the colours.
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The IKEA sleepover event

The IKEA sleepover was an event held at the end of November which brought 100 lucky people, ages 25 and up, to the IKEA store in Essex for a fun-filled night of massages, movies, manicures and of course, slumber. The guests, decked out in their best pajamas, were given goodie bags filled with things like midnight snacks, slippers and eye masks. UK celebrity Sam Faiers, star of ‘The Only Way Is Essex,’ was there to read everyone a bedtime story, and a sleep expert helped participants choose the right mattresses and gave tips on how to get a better night’s sleep.
The unique and customer-focused event was inspired by a Facebook group called ‘I wanna have a sleepover at Ikea.’
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