Kaia Gerber as the new face of Young Versace

Young Versace has unveiled its new advertising campaign with supermodel Cindy Crawford’s 10-year-old daughter Kaia Gerber as the face. Modeling designs adorned with the label’s iconic Greek key motif, Gerber was shot by acclaimed fashion photographers Mert Alas and Marcus Piggott.
According to the fashion house’s creative director Donatella Versace, Gerber proved she has inherited her famous mother’s talent when modeling the collection.
“Like her mother, Kaia has a very special gift,” she explained in a release. “The camera really, really loves her.”
Crawford was thrilled for her young daughter and mentioned that she was happy as “Kaia was chosen to be part of the first Young Versace Campaign. I have so many fond memories of the times I spent with Gianni and Donatella. There is something so very special about the House of Versace.”
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Young Versace Store in Milan

Versace couture house has opened up a ‘Young Versace’ store in Milan.
A couture haven for designer-loving children (and parents), the Young Versace store is done all in lilac and white and features whimsically gigantic yellow and lilac candy canes. 
In this luxe fashion boutique, tiny fashionistas and fashionistos will find everything from cute silk mini suits and princess frocks to Swarovski-embedded baby bottles.
The Young Versace store is dedicated to the line that launched last June at Pitti Immagine Bimbo, the international children’s wear exhibition. 

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